bareMinerals: Ulta Overhaul
bareMinerals was undergoing a global brand overhaul, and I used the new visual identity to redesign the brand’s visual merchandising for Ulta. The system established 2D visual merchandising guidelines that were extended across open-sell and department store environments in the U.S. and international markets.
Roles: Concept Development · 2D Visual Merchandising Graphic Design · Vendor Direction · Production Artwork · Proof Review / QC
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