M·A·C Glow Play: Ulta Endcap

When M·A·C’s Glow Play launch reached Ulta, the usage rights for the original campaign imagery had expired, so I created a new 2D visual merchandising execution for the retailer. Using the global program guidelines as a visual reference, I selected evergreen model imagery and designed the riser, front, and base graphics to maintain the look and feel of the launch while creating original artwork specifically for Ulta.