M·A·C Brushes: Ulta Playtable
When M·A·C introduced brushes to its Ulta boutiques, COVID restrictions prevented the use of physical brush testers, so I developed an educational graphic system to help shoppers understand each brush and how it paired with products. I created custom brush illustrations and combined them with product pairings, imagery, and function-based information to communicate brush usage while supporting cross-selling across the assortment.
Roles: Concept Development · 2D Visual Merchandising Graphic Design · Custom Brush Illustration · Image Selection · Production Artwork
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